Well, here we have the new Avril Lavigne video and, just like I said about the song, I like it but I’m worried about what other tricks Lavigne has to pull out of her sleeve with this album. She’s already said that “What The Hell” is the only really “POP” song on the album so what does that leave us with? I guess we will have to wait and see, but in the meantime let’s take a peak at the video for “What The Hell.”
Directed by Marcus Raboy (Shakira, Dixie Chicks) the video portrays a typical rebellious Lavigne playing hard to get with a sexy male love interest. Despite being riddled with obvious product placement (Sony, Black Star and Forbidden Rose – Lavigne’s own perfume lines) the video is a fun little romp and the perfect parallel to the Max Martin-produced song. Watch out for a cameo by Lavigne’s own mother, who appears as a store clerk in Abbey Dawn. Precious.
Chart performance-wise, “What The Hell” seems to be doing alright. It debuted on the Billboard Hot 100 at #13 and on the Billboard Hot Digital Songs chart at #6. The song managed to peak at #8 on the Canadian Hot 100 and debuted at #4 on Canada’s Digital Songs chart, becoming her third best debut to date following “Girlfriend” and “Keep Holding On.” Over in the UK, “What The Hell” debuted at #29, becoming her twelfth Top 30 hit.
Watch the video (BELOW), download “What The Hell” on iTunes HERE and look out for Avril Lavigne‘s fourth studio album, Goodbye Lullaby, due out on March 2nd through RCA Records.