Back towards the end of September, UK singer (and burgeoning songwriter) Dionne Bromfield released “Spinnin’ For 2012” alongside electro-rapper Tinchy Stryder as “The Official Olympic Torch Song.” The song is meant to promote London as the host of the 2012 Olympic Games due to begin July 27th and promote it does. The video (directed by American music video director Rage) features footage of a sleek, new Mini Convertible as well as lots of obligatory shots of London. The video serves it’s purpose, both as a PR agent for the Olympic Games as well as a PR agent for the two stars, Ms. Bromfield and Mr. Stryder.
The single was digitally released September 23rd in the UK via Lioness Records and Universal Island Records. While “Spinnin’ For 2012” does contain new lyrics (written by both Bromfield and Stryder), the song itself is not new. Originally written and performed by Mercury Prize-winning English rapper Speech Debelle, the song was featured on her debut album, Speech Therapy (via Big Dada Records) and released as the album’s last single in September of 2009. Here’s hoping Debelle makes a cut off this newly re-worked version because it sounds like the girl could use a hug. Debelle is notable for having the worst ever chart showing and performance by a Mercury Prize winner, selling only 10,000 units in it’s first month of release. To put it all in perspective – 2008 winner Elbow sold over 300,000 copies of their debut album, while the debut album of 2010 winners The xx went platinum shortly after winning the esteemed prize.
Check out the video for the TMS-produced single below (U.S. readers check out the video HERE) and look out for dance remixes by Steve Smart & WestFunk. Download the single on UK iTunes HERE.
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Check out Tinchy Stryder on the web:
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