I am LOVING Rye Rye right about now. She’s a little spitfire isn’t she? 21 year old Rye Rye first caught my attention with her single, “Never Will Be Mine“, featuring Swedish electropop Goddess Robyn. “Never Will Be Mine,” released nearly a year ago, served as Rye Rye‘s second official single from her forthcoming album, Go! Pop! Bang!, which is due out May 15th via controversial artist M.I.A.‘s own Interscope Records imprint, N.E.E.T.Rye Rye‘s latest offering is a feisty little ditty called “Boom Boom,” which heavily samples the Vengaboys’ 1998 international hit “Boom, Boom, Boom, Boom” in the chorus. Clever Rye Rye. Very clever.
While I’m not a huge fan of traditional hip-hop music, Rye Rye isn’t a traditional rapper. Sure Rye Rye can spit a fierce rhyme, but by framing the verses with slick production work, including blippy electro and house beats not to mention seriously catchy hooks, and samples, Rye Rye definitely makes hip-hop fun again. While a final track list for Go! Pop! Bang! has yet to be released, Rye Rye got together with a variety of producers including M.I.A. herself, Arabian Prince, Egyptian Lover, J.O.B., Bangladesh, The Neptunes, So Japan, Rudy “Mayru” Maya, and Play N Skillz. Rye Rye also turned out collaborations with a myriad of pop, R&B and hip-hop artists including M.I.A., Robyn, Blaqstarr, Tyga, Akon and Amy Winehouse‘s protege and God daughter Dionne Bromfield.Can’t wait to see what tracks make the final cut!
Check out the trippy fun video for “Boom Boom” below directed by LEGS (AKA Georgie Greville & Geremy Jasper) and get transported into an old school video game. Very cool concept.
Download the “Boom Boom“remixes by Kat Krazy, Tom Neville, Digital Lab, EOS, Glow in the Dark, Yogi, and Wayne & Woods on U.S. iTunes HERE, or download the single itself HERE. You can also see Rye Rye in the new movie 21 Jump Street, where she also co-wrote the movie’s theme song with Canadian singer/songwriter Esthero. Download the 21 Jump Street Main Theme HERE.
