I know this video came out AGES ago now but there’s never NOT a good time to do an Estelle post, right? “Break My Heart” is the official second single taken from the UK R&B songstress’s third album, All Of Me, featuring American rapper Rick Ross. The single was released back in May when it peaked at #33 on the Billboard Hot R&B/Hip-Hop Songs Chart.
“Break My Heart” is the follow up to 2010’s John Legend-assisted “Fall In Love,” and the promotional club-friendly track “Freak.” It’s no wonder that Estelle has been taking her sweet time with this new album, considering the fact that none of the previously released songs have really made much of an impression on the charts. “Freak” was a relatively successful club track, peaking at #27 on Billboard’s Hot Dance Club Play chart and #13 on the UK Dance chart, but official first single “Fall In Love” was a relative failure, only peaking at #71 on Billboard’s Hot R&B/Hip-Hop Songs chart. Estelle has been struggling to even come close to the success of her 2008 hit single, “American Boy,” which topped the chart in her native UK and was a top 10 hit all over the world, including the U.S. When the David Guetta-produced “Freak” was released I was actually kind of excited that Estelle might actually be branching out into a dancier direction. Follow up singles “Fall In Love” and “Break My Heart” basically quashed those dreams but have me excited in a completely different way. Excited for R&B! It’s a beautiful song. Estelle‘s new album All Of Me is due out this fall via V2/Atlantic Records.
Check out the Iren Brown-directed clip below, shot in LA and featuring appearances by both Rick Ross and American actor Omari Hardwick. Estelle looks stunning throughout the video. Absolutely beautiful. Download “Break My Heart” on U.S. iTunes HERE.
Check out Estelle on the web: