Hot Video Alert: Hurts – Sunday

    The new single from British electro-pop duo Hurts (Theo Hutchcraft, Adam Anderson) was rises from #147 to #57 on the UK Singles Chart this week. It’s disappointing to me that this talented act hasn’t really taken off in the UK like I think it should have by now. Hurts, while clearly inspired by electronic pioneers like Depeche Mode and The Pet Shop Boys do bring something unique and interesting to the genre. The latest video release, that of new single “Sunday” is a stunningly beautiful yet hauntingly dark clip, centering around a tragic car accident which appears to claim the life of a young woman. Directed beautifully by W.I.Z. (Massive Attack, Oasis, Marilyn Manson) and filmed on location in Romania, the video’s female star is Romanian actress Laura Cosoi, whio also appeared in Hurts‘ video for “Better Than Love.” The video, a 1940s re-telling of the Greek myth Orpheus, where Cosoi plays Orpheus’ tempatation in the Underworld {SOURCE}.  Truly a beautiful video.

    To date, the group’s best selling single has been “Wonderful Life,” which peaked at #21 on the UK Singles Chart while follow up single, “Stay,” managed to debut at #50. When Hurts released their debut album in September of last year it debuted at #4, which seemed to be a quite promising sign of things to come. Unfortunately chart success has eluded them since then.  “Sunday” is the fourth single to be released off the duo’s debut album Happiness.  The single is backed by remixes from Seamus Haji, Midland, Tom Flynn and Glam As You.

    Check out Hurts on the web: