I feel a FEVER comin’ on…specifically a BIEBER fever. To the delight of screaming little girls all over the world, Justin Bieber premiered the video for new single “Boyfriend” on MTV and VEVO at 7:50 PM this evening. I’m embarrassed and a little bit ashamed to admit that “Boyfriend” marks the very first Justin Bieber post here on Music Is My King Size Bed. So go easy on me!
|Photo Credit: Ben Watts|
Lyrically, the song is pretty much void of any real substance, as evidenced in the hook: “If I was your boyfriend, never let you go/Keep you on my arm girl, you’d never be alone/I can be a gentleman, anything you want/If I was your boyfriend, I’d never let you go, I’d never let you go.” Not necessarily a bad thing. Back at the beginning of March, Bieber appeared on The Ellen DeGeneres Show, where explained what the song was about…sort of; “The song, it’s basically I’m talking to this girl, [saying] if I was your boyfriend, I would never let you go.” That’s deep, Justin. That being said, not every song needs to be filled with passionate, heartfelt lyrics. It is what it is, and that’s a hip-hop infused feel good summer jam. The song has earned comparisons to Pharrell Williams, N*SYNC, Usher, and even solo Justin Timberlake, especially when he hits his falsetto. Bieber definitely sounds more mature on “Boyfriend,” than on his breakout hit “Baby.” Maybe even…dare I say SEXIER? Oh boy…Bieber Fever has DEFINITELY set in.
“Boyfriend” is the first single taken from Bieber’s upcoming third album, Believe, due June 19th on Island/RBMG. The album continues in the same direction as “Boyfriend,” going in a more R&B/hip-hop direction, with rumored collaborations by Kanye West, Drake, Cody Simpson and Lil’ Wayne. During a recent appearance on The Voice, when Bieber played the first clip of the music video, he confirmed (at Carson Daly‘s somewhat scripted request) that he would perform the song live for the first time on TV during the reality competition’s finale.
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