This is just what I’ve been craving! A fresh new girl band from the UK! The girl band pond seems to have all but dried up in recent years, in the UK especially, which is most concerning considering how many great girl bands have come out across the pond – the Spice Girls, Atomic Kitten, Sugababes, All Saints, Girls Aloud, etc. Split ups and splinterings, indefinite hiatuses and failed comebacks…it’s all just been too much for me to take! Enter Parade to make me feel all better.
Parade is a 5-piece girl group (Emily, Sian, Bianca, Jessica & Lauren) signed to Asylum/Atlantic Records and their first official single is called “Louder,” due out March 7th. Formed in 2010, Parade have keeping busy, working on their debut album as well as going on tour with Shakira and X-Factor winner Alexandra Burke (look HERE for a list of tour dates). The album, which as of right now is untitled and due in the Spring, features top notch collaborations with producers The Fairground (Jay Sean, Alesha Dixon) and Grammy-winner Thaddis ‘Kuk’ Harrell (Beyonce, Rihanna). The video for first single, “Louder,” was directed by Emil Nava, who most recently directed the video for Jessie J‘s breakout hit “Do It Like A Dude.” The single nicely showcases each of the girls talents, calling to mind some of the classic Spice Girls videos from the late 90s/early 2000s. The song itself is a fun, flirty pop song reminiscent of something we might hear from The Saturdays. Looking forward to hearing more from Parade in 2011! Watch the video for “Louder” below and watch this space for more details on their debut album.