How Seinabo Sey snuck by me, I’ll never fully understand but after just once listen I was ready for more. With her debut UK single, “Hard Time” out now (iTunes) it’s only a matter of time before the rest of the world falls at her feet. While Seinabo Sey (pronounced Say-na-bo Sea) has a vocal style all her own, “Hard Time” is giving me major Adele vs. Lykke Li vibes (think “Rolling In The Deep” mixed with “I’m Good, I’m Gone“). Check out her stunning debut BELOW:
Originally from Stockholm (Hey look! Another talented Swede!), 23-year-old Seinabo Sey actually already has one certified hit to her name. Her OFFICIAL debut (in Sweden) was with a song called “Younger,” that proceeded to go #1 on both Hype Machine and Shazam. A remix of the song by Kygo even landed the talented singer/songwriter a spot on Billboard‘s Hot Dance Club Play chart. “Hard Time” will be her first international release, with plans to tackle the U.S. set for later this year. The press release PERFECTLY describes the sound of the song as
“Combining the ultra-modern feel of downtempo R&B and glacial Swedish electronica with the melodrama of Lauryn Hill and classic cult American blues singer Vera Hall.”
Seinabo Sey is currently hard at work on her debut album (expected out later this year), working with producer Magnus Lidehäll (Mapei, ‘Don’t Wait), whom she met in early 2011 after randomly seeking him out (slash “stalking”) via Facebook. Forming an instant musical connection, the two started working together in the form of a songwriting partnership “built around her precision-drill performance as vocalist and the metallic sheen of his understated, hook laden synths and beats.” This sounds like a match made in musical heaven. The album is expected to convey Seinabo Sey‘s “chaotic” life spent living in both Sweden and Gambia in West Africa, where her late father was born.
Check out the VISUALLY STUNNING Casper Balslev-directed video for “Hard Time” below.
Check out Seinabo Sey on the Web: